Conclusion

 Rapanui is a mixture of a focused differentiation e business model, built-in digital manufacture and defined ethical posturing that is in line with the modern UK sustainable fashion. The application of the module theory reveals that the redesigned site must crystallize the online value proposition, is informed by data digital marketing, creates deeper e CRM and enhances cyber security and transparency. These measures would contribute to quality customer experience and long-term loyalty and remain consistent with business theory and stakeholder expectations.